I have been working in international health for almost twenty years. Our work, my own and the various groups I have had the fortune of working with, has changed a great deal in that time. The initial focus was on directly providing services. Whether it was working with street children in Lima, bringing teams down and partnering with in-country NGOs in outreach, or building water filtration systems in impoverished clinics – the services were delivered to a community in need . . . and the idea of a long term impact was often secondary to the service delivery.
The shift toward sustainability has steadily grown over the past 10 years. The need to build programs and services for the long term is front and center in everyone’s minds. There is, however, something different happening. This “something different” is a shifting of focus – a shift from focusing on the service to focusing on scaling, impact, and alternative perspectives. The new paradigm is about creating movements – social, political and economic – that shift thinking and re-order expectations.
One brave example of this movement mentality is Occupy Wall Street. Over the past couple of months Occupy movements in cities around the world have captured our attention and draw criticisms and praise from a variety of fronts. Regardless of the feelings people have toward the protesters and their methods for drawing media and public attention, one thing is clear: they have initiated an important public conversation.
Over the past few weeks, I have had the pleasure of working on a grass roots movement of my own. The Bridging the Divide campaign is the brainchild of the small non-governmental organization Health Bridges International (HBI). HBI has been working in Peru since 1994. In that time we have seen a tremendous shift in the economy of Peru.
The Peru of 2011 is a very different Peru than the one we first started working in 1994. The Peru of today is a society with a growing middle class and a broad range of economic opportunities. Yet, over 54% of the Peruvian population continues to live in abject poverty – unable to meet their basic needs of food, shelter, education and healthcare.
The goal of the Bridging the Divide event was to draw attention to the opportunities that exist in Peru to build “bridges” of support and collaboration to change the experience of extreme poverty. Through two 50-kilometer runs, one in the city of Lima and the other in Arequipa, we demonstrated the economic, social, and physical distances that exist between wealthy and impoverished communities. Our runs started in peri-urban poor communities, areas know as Pueblos Jovenes (or young towns), and ended in wealthy communities. We circuitously worked our way through neighborhoods and finished on the steps of municipal buildings in the historic districts of the cities.
Throughout the runs we drew attention from on-lookers, support from the various district politicians, and collaboration from many partner organizations. On multiple occasions we were presented with commemorative t-shirts to mark our entry into a new section of the city. It was a festive experience that really helped to draw together the various communities we traversed.
However, the runs were secondary to our goal of drawing more attention to the needs of the poor and the opportunities that we all have to “build bridges” to help close the gap that exists between the ‘haves’ and ‘have nots’ of the world. Our runs were about creating a movement.
Toward the end of our trip in Peru, the Executive Director of one of the organizations we work with came up to me and offered some very sage words of advice.
He told me “So you want to create a movement . . . Well, you have to recognize the great responsibility that comes with that. You can’t just get people excited by running through the streets and creating a ‘circus’ like atmosphere. You have to give people something tangible that they can hold onto. Something concrete that they can do to really source change.”
We know that the Bridging the Divide event is only the beginning. The real challenge will be to take the interest and enthusiasm generated from the events and turn it into actions. Over the coming weeks we will be working with our partners in Peru to build effective programs and projects that allow more Peruvians to volunteer their time, energies, and talents. Over the coming weeks we will be dedicating ourselves to the real work of creating a movement.
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